What action should be taken to stop bleeding?

Applying direct pressure is the most effective initial action to stop bleeding. This technique works by applying firm pressure directly onto the wound, which helps to constrict the blood vessels and encourages clot formation, thereby reducing blood loss. It's a quick and practical method that can be done immediately and can be maintained until further medical assistance arrives.

While elevating the injured area above the heart can also help slow bleeding by reducing blood flow to the site of injury, it should be used in conjunction with direct pressure rather than as a standalone method. Elevation is less effective if direct pressure is not applied first.

Ice can help reduce swelling and numb the area, but it is not a primary method for stopping bleeding. It may also cause complications if applied directly to a wound or if the tissue is already damaged.

Applying antiseptic ointment is not appropriate in the situation of active bleeding. This action is generally reserved for cleaning and protecting a wound after bleeding has stopped, as it does not address the immediate need to control hemorrhage.